Marketing Research for electric vehicle market
Project detail
Our company is doing market research for the electric vehicle market in China. Please see below for the requests and let me know if you are able to help with this.
Title: Marketing Research for electric vehicle market
Objective: To generate brand awareness of electric car brands in China
Target Audience:
– Salary: Mid to high range customers
– Technology enthusiasts
Market research/information needed
1. Age range for this target audience
2. Where can we find them – locality (cities/region where most of them are)
3. Top 5 interests for the target audience – e.g. new technologies, life hacks, personal wellness
4. Top 5 sources they trust – e.g. KOL, Customer reviews, statistics, word of mouth
5. Top 5 channels they read and watch content – e.g. Online news, stream movies, information portals, user-generated content, social media channels
6. Top five digital information portals or platforms they use – e.g. theverge.com, cnet.com
Online news, stream movies, information portals, use