Experience
Creative Strategist & Copywriter
Working in branding and advertising in one of the best agencies in Portugal, part of Dentsu International.
Created strategies, campaigns and ideas for the biggest brands worldwide.
Founder & Creative Director
Gathered clients and started a pioneer concept of a marketing & advertising agency, by creating outsourced mkt dpts for SMEs.
From strategic mkt plans to daily creative work.
Brand Manager
Brand Manager in Portugal at Laureate, the largest private Higher Education Institution in the World.
My challenge was to position an education brand, with a disruptive value proposition and a mission to change mentalities.
Creative Strategist
Working in branding and advertising, discovered many insights, researched markets, created various briefings, developed strategies and implemented campaigns both off and online for different brands.
Education
Strategy & Creativity
Won a Scholarship for Oficina de Portfolio, a practical course at IADE, working with real client briefings for Toshiba, KIA, Banco Popular and Benfica TV.
Marketing Management
Bachelor Degree in Marketing Management.
Law
Bachelor Degree in Law.
Abitur
International high-school degree at German School of Lisbon.