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Member since December 13, 2022

Creative Strategy & Copywriting

Hi there,

I am a creative strategist & copywriting with 8 years of combined experience, working for international brands such as: Samsung, Santander, Budweiser, LG or easyJet.

You can expect:

  • Accumulated experience and track-record of communication effectiveness
  • Relevant and strategic research to drive unique long-form content for blogs, websites and other platforms
  • Insightful and creative concepts for 360º formats
  • Conversion focused B2B and B2C email copy

Feel free to reach out.

Looking forward to putting your brand into words.

 

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Experience

Creative Strategist & Copywriter

  •  Dentsu Creative Portugal
  •  Aug 2020 - Dec 2022

Working in branding and advertising in one of the best agencies in Portugal, part of Dentsu International.
Created strategies, campaigns and ideas for the biggest brands worldwide.

Founder & Creative Director

  •  MKTDPT
  •  Jan 2019 - Jul 2020

Gathered clients and started a pioneer concept of a marketing & advertising agency, by creating outsourced mkt dpts for SMEs.
From strategic mkt plans to daily creative work.

Brand Manager

  •  Laureate Education
  •  Jan 2018 - Jan 2019

Brand Manager in Portugal at Laureate, the largest private Higher Education Institution in the World.
My challenge was to position an education brand, with a disruptive value proposition and a mission to change mentalities.

Creative Strategist

  •  UZINA
  •  Jan 2016 - Jan 2018

Working in branding and advertising, discovered many insights, researched markets, created various briefings, developed strategies and implemented campaigns both off and online for different brands.

Education

Strategy & Creativity

  •  Oficina de Portfolio | IADE
  •  Jan 2016 - Jun 2016

Won a Scholarship for Oficina de Portfolio, a practical course at IADE, working with real client briefings for Toshiba, KIA, Banco Popular and Benfica TV.

Marketing Management

  •  IPAM
  •  Sep 2013 - Jun 2016

Bachelor Degree in Marketing Management.

Law

  •  UCP
  •  Sep 2010 - Jun 2013

Bachelor Degree in Law.

Abitur

  •  German School of Lisbon

International high-school degree at German School of Lisbon.

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