China is more important than ever in many multinational B2B marketing business plans. It’s a great time for foreign brands to expand into China and establish loyal audiences of customers. Furthermore, iiMedia estimated the cross-border B2B e-commerce market in China to be close to $3 trillion in 2019 and to increase to $33 trillion by....

Learn about the most essential digital marketing strategies that you’ll need to enter the Chinese market in 2022. Plus, find tips on overcoming some of the biggest challenges you’ll face when marketing in China. Table Of Contents What is the Digital Marketing Process? Why is it important to enter the Chinese market in 2022? What....