China is more important than ever in many multinational B2B marketing business plans. It’s a great time for foreign brands to expand into China and establish loyal audiences of customers. Furthermore, iiMedia estimated the cross-border B2B e-commerce market in China to be close to $3 trillion in 2019 and to increase to $33 trillion by 2025.

However, it is not straightforward for international businesses to break into the B2B market in China due to the persistent cultural disparities, language barriers, and distinctive digital marketing platforms between East and West. Also, remember the incredibly competitive field for companies of all sizes. So, how can a B2B marketer perfect their B2B marketing strategies to succeed in China?