United States Services
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Experience
Freelance Copywriter
I help companies use the power of great copy to connect with their customers and prospects. I can help you clearly articulate the value of your product or service that inspires consumers to want to learn more. Services include emails, blogs, product descriptions, case studies, website text, flyers, pitch decks, and more! Industries have ranged from real estate investments to therapy services for children and everything in-between. Message me if you need compelling content that speaks to your audience.
EXCELLENCE IN ABA
• Designed and wrote all website content and marketing campaigns, including email, social media, and print to launch behavioral health business. Generated leads and signed companies’ first 6 contracts within 2 months.
• Cultivated relationships with prospects, on-boarded new clients, and managed fulfillment of contracts.
• Wrote pitch deck, created financial projections, and developed market opportunity for potential investors.
OPTIMIZE HEALTH
Wrote customer success presentation templates and deliverables, including project kickoff presentation, patient education and marketing materials, training scripts, and business review template. Coached client success team members.
ABA BUILDING BLOCKS
Executed strategic marketing plan to increase awareness for business and generate leads, including website redesign, email marketing campaigns and social media.
CARE JOURNEY, Feb 2019-March 2019
Developed sales and marketing collateral for value-based care, SaaS healthcare analytics start-up, including sales deck, marketing slicks, trade show brochures, booth display and email text for campaigns.
Director, Client Services
Director, Client Services
Learner's Digest International, a subsidiary of Wolters Kluwer Health, is a medical education, media and software company. LDI captures, produces, and distributes medical education programs directly to doctors, nurses and other medical professionals.
• Served as member of the Learner's Digest Executive Team, which set and executed strategy for the division.
• Managed $12 million in strategic partnerships with preeminent medical societies, including American College of Cardiology, American Diabetes Association and American Psychiatric Association.
• Led team of project managers responsible for developing and executing client projects and overall client satisfaction.
• Developed, executed and refined strategy to sell Learner’s Digest SaaS medical education products through Wolters Kluwer’s institution sales team, including pricing strategy and ongoing product enhancements. Sold $500K through new channel during pilot period.
• Wrote internal sales training materials, conducted all sales training and created client facing documents for sales team to utilize with prospects and clients.
• Conducted needs assessment for new software, created internal business case for approval, evaluated vendor, negotiated pricing and contract terms and oversaw implementation of new software.
Client Engagement Manager
• Led cross-functional teams responsible for delivering co-branded medical education projects with society partners, including defining project specifications, marketing, trade show coordination, content delivery, education, technology, e-commerce and distribution.
• Launched two generations of new user interface for On Demand products, including collecting client and end user feedback, evaluating external vendors, overseeing development process with vendor and internal IT teams and managing product testing.
• Assessed market needs for On Demand product capabilities; researched and selected new vendor; managed integration of vendor’s technology with internal IT teams; implemented training and new sales materials based on new product features and functionality.
• Renewed annual contracts with societies and identified upsell opportunities.
• Forecasted and tracked annual product costs to budget.
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